Seagram’s 7 is light and mild whiskey that is easy to mix, easy to serve and easy to call – especially the signature drink 7 & 7. Since its launch in 1934, Seagram’s 7 has sold over 370 million cases – 4,440 million bottles – giving the brand the distinction of being consumed more often than any other brand in history. Seagram’s 7 is one of the most recognised whiskeys to order and is the number 1 selling US spirit of all time. (source: Adam’s Handbook, 2003).
We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.
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